The challenge
Yara needed to announce an investment of approximately $15 million to Government representatives, local authorities, farmers and business partners, on the very site where the plant will be built. A high-profile ceremony in the middle of a construction site, where every detail had to match the weight of the announcement and its guests.
What we did
End-to-end logistics
We turned a construction site into a venue for guests: tent, stage with podium, screen, seating and the groundbreaking set.
General coordination
We were the single point of contact between Yara, its institutional guests and every supplier, so the program ran exactly as planned.
Event operation
We ran both moments of the day on site: the groundbreaking ceremony and the speaking program under the tent.
Event photography
Our team documented the whole day, from the groundbreaking set to every speech, and delivered images ready for press and social media.
Media coordination
We coordinated press attendance and support so the announcement reached national media and official government channels.
The result
An announcement that became national news: it was published by La Nación, Diario Extra, El Observador and Canal 1, the Ministry of Foreign Trade, the Ministry of Agriculture and Livestock, and Yara Costa Rica itself, illustrated with our team’s photographs.
